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Hi, I'mRavi, owner ofManna Jewellers here in the heart of Birmingham's Jewellery Quarter.
If you're like most people, Black Friday sneaks up on you every year.
One moment it's summer… then suddenly your inbox explodes with deals, countdowns, early offers, and "last chance!" alerts.
And every year, someone walks into my store and asks the same question:
"Ravi, when will the Black Friday sale start?"
You're probably wondering the same.
So let me guide you through it—clearly, honestly, without any fluff.
You'll walk away knowing:
Exactly when the Black Friday sales start
Why Black Friday has turned into Black Friday Week
How big retailers quietly shift their strategy each year
What you should do if you want the best price, not just the earliest discount
Why jewellery shopping during Black Friday works differently
And how you can prepare so you don't miss the deals you actually want
Pull up a chair. Let's get into it.
Black Friday in the UK always officially falls on the day after the American Thanksgiving holiday.
But here's the truth you won't hear in most articles:
The official date doesn't matter anymore. The sales start long before that.
In reality:
That means if you're searching"black friday sales," here's your answer:
From what I've seen over the years:
Amazon kicks off early. Sometimes the first week of November.
Argos, Currys, and John Lewis join in mid-November.
Independent retailers (such as local shops in Birmingham) start from 14 to 20 November.
Official Black Friday Week runs from Monday through Sunday of Black Friday.
So even though the headlines say "Black Friday is on 29 November," the sales don't wait.
If you blink, you'll miss half of them.
Let me take you behind the scenes a little.
When I opened Manna Jewellers years ago, Black Friday wasn't even a thing in the UK.
It was an American idea, and everyone here looked at it like… "Why are people in the US wrestling over televisions?"
Then, big retailers brought the concept here.
The first few years were messy—queues, stock issues, complaints.
Then retailers realised something important:
If they stretch Black Friday into a week or even a month, customers spend more. Stress goes down. Profits go up.
So now we have:
Black Friday Early Deals
Black Friday Week
Black Friday Weekend
Cyber Monday
Cyber Week
And sometimes… "Cyber Month"
You might laugh, but it's true.
The "Black Friday Week" you search for? It's the calm part of a much longer sales cycle.
There are a few reasons:
People want deals earlier.
Retailers respond.
If one brand starts early, others follow. No one wants to be the last one announcing deals.
You no longer queue at 5 AM.
You browse deals in bed while drinking tea.
Early sales mean more substantial November numbers.
So when you ask,"When do black friday sales start in the UK?" remember—
It's more than just a date. It's a strategy.
If you're planning purchases, here's the rhythm of the week:
Slow warm-up.
Good deals, but not the best.
Retailers push "preview deals".
Some of these are actually stronger than Friday deals.
The main event.
Best deals on tech, appliances, and big-ticket items.
"Extended Black Friday deals."
Mostly rebranded leftovers.
Focused on electronics and online-only deals.
A gentle fade-out.
Still decent discounts.
Good question.
I'll give you the honest answer I tell my own customers:
Prices don't always get better on Black Friday itself.
Especially now that retailers have been price-matching each other for weeks.
Jewellery
Watches
Luxury items
Custom pieces
Gifts for December
High-demand items
Buy early.
The best pieces get sold early every year here in the Jewellery Quarter.
Now let me speak to you not as a trend-watcher…
But someone who has seen thousands of customers walk through the doors every Black Friday.
Jewellery works differently.
We don't mass-produce rings.
We don't have hundreds of versions of the same item.
When a piece is gone—especially a handcrafted or bespoke one—it's gone.
That means:
Customers know this now.
Some even book consultations in the first week of November because:
They want early access
They want resizing in time for Christmas.
They want to have a custom engagement ring made.
They don't want someone else to pick the piece they liked
So if you're planning to buy jewellery this season, start early.
The most significant discounts occur on Friday.
But here's the truth from years of experience:
I've had customers come in heartbroken because:
The ring they loved was gone
The gold bracelet was sold.
The gemstone piece they wanted was already taken.
Their size wasn't available.
A bespoke design couldn't be completed before Christmas.
Black Friday is busy.
The Jewellery Quarter gets flooded.
Stock moves fast.
So please—whatever you want this year—don't hesitate too long.
I've been in this industry long enough to know how things work behind the scenes. Here's a little truth that helps you shop smarter:
So the product you see in November might not get cheaper later.
Especially for jewellery and gold.
Because demand spikes for Christmas.
Some retailers increase prices earlier… then discount them for Black Friday.
Always.
If you're reading this blog, you're already ahead of most people.
Here's my simple advice:
That's when:
Prices quietly drop
Early-access deals get released.
The best pieces become available.
Custom orders can still be delivered on time.
If you wait until Black Friday:
You'll face stock shortages
Delivery times will be longer.
Sizes may run out
Custom options become limited.
Early bird doesn't just get the worm…
It gets the jewellery you actually want.
Here's what I recommend:
Decide what you're actually looking for.
It keeps you focused.
Try pieces before the rush.
Especially local businesses like ours.
Most people don't ask.
But those who do get the best deals.
You get personal attention and time.
Black Friday is actually one of thesmartest times to buy them, and I see more and more couples doing this every year.
You might be thinking,
"Ravi, should I really buy my wedding bands during Black Friday sale?"
And my answer, based on years of guiding couples like you, is simple:
Yes. And here's why.
Wedding rings—especially platinum and 18ct gold—don't usually get huge discounts throughout the year.
We have planned for 15% discount on selected wedding band.
But Black Friday changes that.
So if you're searching for:
Black Friday wedding ring deals
wedding bands on sale
matching his & hers rings
…this is the right moment.
Classic bands look simple, but the personal touches take time:
Engravings
Shaped-to-fit wedding bands
Matching your engagement ring
Custom widths and comfort-fit options
Buying them during Black Friday week means you get everything ready without the wedding pressure.
Here in the Jewellery Quarter, couples start their wedding shopping around January.
By then, many of the best bands from Black Friday will have already sold out.
During Black Friday, you get:
The full range of widths
Both white gold and platinum are in stock
Diamond-set wedding bands
Mixed-metal bands (really popular right now)
It's the best time to choose without compromising.
Trust me, you don't want to be picking wedding rings one month before your big day.
People often underestimate:
Resizing time
Engraving time
Custom-order production
Time needed to match the engagement ring's shape and height
Choosing early means one less thing to stress about.
When you buy your wedding ring early, you get time to match it perfectly with your partner's engagement ring.
Whether you need:
A curved band
A straight-fit band
A diamond eternity band
A flush-fit style
Or a simple traditional band
You'll have enough time to make both rings sit beautifully together.
If you're visiting us during Black Friday week, I'll help you compare:
Platinum vs. 18ct gold wedding bands
Diamond wedding rings (full or half eternity)
Comfort-fit vs. flat-profile
Matching "his & hers" sets
Custom engravings
Bands that fit perfectly with your engagement ring
Most couples come in thinking they'll only browse.
They end up relieved when they walk out with both rings sorted in one go.
Buying yourwedding rings during Black Friday doesn't just save money—
It saves stress, time, and last-minute wedding chaos.
EXPLORE OUR WEDDING BAND COLLECTION
As a family-run jeweller, we don't see "sales season" as a time of pressure.
We see it differently.
It's a chance to help you:
Choose something meaningful
Gift something unforgettable
Start your engagement journey.
Make a memory, not just a purchase.
Jewellery isn't a discount item.
It's a story.
A future heirloom.
A piece of your life.
So during Black Friday Week, I make sure you get:
Honest guidance
Fair prices
Personal attention
Genuine value
Quality over hype
That's what matters.
Since you're searching for UK Black Friday timings, you should know something about Birmingham's Jewellery Quarter.
During November:
Streets come alive
Shops offer rare pieces.
Footfall increases
Festive lights appear
Artists display signature collections.
Gold and gemstone lovers travel from across the UK.
There's something magical about walking through Hockley Street at this time.
And my door is always open for you.
Let's summarise everything into one simple line:
Early Black Friday sales in the UK start around the second week of November, and the official Black Friday Week begins the Monday before Black Friday Day.
But more importantly…
So, is your real Black Friday?
It starts earlier.
Much earlier.
If you're planning to shop for jewellery this season—whether for yourself or someone special—see me.
Let me help you choose something meaningful, not just something discounted.
If you want:
A personalised shopping experience
Early access to beautiful pieces
Honest guidance
Fair pricing
A family-run store that treats you like family
I'd love to welcome you in.
📞Call us: 0121-554-2727
📧Email: hello@mannajewellers.com
🏬Visit: 16 Hockley Street, Jewellery Quarter, Birmingham, B18 6BL
Come in anytime. I'm always here to help —
Ravi, Manna Jewellers
